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便利店近几年也(ye)面临着重大的改革,即与互联网挂钩(gou)。与时俱(ju)进,拥抱(bao)互联网。今(jin)天,让我(wo)们小跑科(ke)技来看看便利(li)店(dian)。线上到线下有多少(shao)种(zhong)类型?
1.便利店配送
在(zai)实体便(bian)(bian)(bian)(bian)利(li)(li)店附近,用户(hu)在(zai)线下单(dan),便(bian)(bian)(bian)(bian)利(li)(li)店30分(fen)钟内送(song)(song)货上门。便(bian)(bian)(bian)(bian)利(li)(li)店是满足便(bian)(bian)(bian)(bian)捷购物需(xu)求(qiu)的零售(shou)业态(tai),其核心(xin)竞争力(li)在(zai)于“便(bian)(bian)(bian)(bian)利(li)(li)”,谁方(fang)便(bian)(bian)(bian)(bian)谁就是老板;便(bian)(bian)(bian)(bian)利(li)(li)性需(xu)要在(zai)两(liang)个方(fang)面进行(xing)优(you)化,一是购物更简单(dan)方(fang)便(bian)(bian)(bian)(bian),二(er)是缩小配送(song)(song)范围,提(ti)高配送(song)(song)速(su)度。便(bian)(bian)(bian)(bian)利(li)(li)店满足了方(fang)便(bian)(bian)(bian)(bian)购物的需(xu)求(qiu),所(suo)以(yi)顾(gu)客的单(dan)价不(bu)高,每笔订单(dan)的毛(mao)利(li)(li)也不(bu)高。如果(guo)分(fen)销(xiao)范围过大,毛(mao)利(li)(li)很(hen)难支撑(cheng)分(fen)销(xiao)成本(ben)。便(bian)(bian)(bian)(bian)利(li)(li)店做网购送(song)(song)货上门,缩小配送(song)(song)范围,加快配送(song)(song)时间,既能优(you)化便(bian)(bian)(bian)(bian)利(li)(li)体验,又能降低配送(song)(song)成本(ben)。
2.便利(li)店商(shang)业模(mo)式
连锁便利(li)(li)店(dian)(dian)(dian)可以提供(gong)快递(di)包(bao)(bao)裹收取(qu)服务,免费收取(qu)包(bao)(bao)裹,可以增加(jia)门店(dian)(dian)(dian)客(ke)流,增加(jia)销量。不(bu)(bu)收几(ji)块,或者(zhe)不(bu)(bu)做这个(ge)服务。这个(ge)费用(yong)不(bu)(bu)会给你带来(lai)几(ji)个(ge)块钱(qian)(qian)的(de)收益,提货的(de)客(ke)户(hu)需要电话认证,可以加(jia)微(wei)信(xin)作为自己(ji)的(de)数(shu)据库。网络小编平(ping)时(shi)打电话要水,就在(zai)微(wei)信(xin)里直接打红包(bao)(bao)支(zhi)持,省找零。很多家长(zhang)担心孩子不(bu)(bu)吃早(zao)餐(can)(can),把早(zao)餐(can)(can)钱(qian)(qian)花(hua)在(zai)其他地方,便利(li)(li)店(dian)(dian)(dian)可以考虑推出(chu)早(zao)餐(can)(can)预约服务,学(xue)生每天(tian)早(zao)上可以在(zai)便利(li)(li)店(dian)(dian)(dian)取(qu)当天(tian)的(de)早(zao)餐(can)(can)。还有一些开锁、加(jia)油、点蛋糕等。便利(li)(li)店(dian)(dian)(dian)!便利(li)(li)店(dian)(dian)(dian)!人的(de)便利(li)(li)店(dian)(dian)(dian)就是便利(li)(li)店(dian)(dian)(dian)!总之,一个(ge)能解决用(yong)户(hu)问题的(de)商业模式是有价值的(de),所以要观察用(yong)户(hu)的(de)痛(tong)点在(zai)哪(na)里。
3.虚拟便(bian)利店
被(bei)做成虚拟便利店,或者与自(zi)己(ji)的(de)实(shi)(shi)体(ti)店合并;以上两项服务无(wu)需(xu)实(shi)(shi)体(ti)店即可(ke)提(ti)供。这(zhei)个方(fang)案节(jie)省(sheng)了房租、水电成本,但也失去了门店销售(shou)的(de)收益。虚拟便利店的(de)理(li)念也可(ke)以结合以下(xia)服务模式(shi)。
4.商超型的便利店
便(bian)(bian)利店(dian)(dian)满足便(bian)(bian)民购(gou)(gou)(gou)物(wu)(wu)需求,大型超(chao)(chao)市满足集(ji)中(zhong)(zhong)购(gou)(gou)(gou)物(wu)(wu)需求。我们(men)可(ke)以(yi)在便(bian)(bian)利店(dian)(dian)的(de)(de)基础上满足集(ji)中(zhong)(zhong)购(gou)(gou)(gou)物(wu)(wu)的(de)(de)需求,建(jian)立一个(ge)产(chan)品齐全的(de)(de)虚拟(ni)超(chao)(chao)市。顾(gu)客(ke)在微信群(qun)下单(dan)后,会送(song)到(购(gou)(gou)(gou)买)便(bian)(bian)利店(dian)(dian),顾(gu)客(ke)来取或者便(bian)(bian)利店(dian)(dian)整(zheng)体送(song)货到家,满足了“便(bian)(bian)利店(dian)(dian)+虚拟(ni)超(chao)(chao)市”家庭集(ji)中(zhong)(zhong)购(gou)(gou)(gou)物(wu)(wu)的(de)(de)需求。之所以(yi)送(song)(购(gou)(gou)(gou))到便(bian)(bian)利店(dian)(dian)而不是用户家中(zhong)(zhong),是因为干线的(de)(de)配送(song)成(cheng)本(ben)(ben)远低于一公里。单(dan)个(ge)便(bian)(bian)利店(dian)(dian)只要能聚集(ji)订单(dan),成(cheng)本(ben)(ben)就比(bi)传统电(dian)商低很多(duo)(从仓(cang)库直接配送(song)到便(bian)(bian)利店(dian)(dian)是没有(you)包装(zhuang)成(cheng)本(ben)(ben)的(de)(de)),低价(jia)充裕的(de)(de)虚拟(ni)超(chao)(chao)市业态可(ke)能聚集(ji)足够(gou)的(de)(de)订单(dan)。
5.垂直型(xing)的便利店
为垂(chui)直人群提供(gong)有针对性的服务(wu)是一个(ge)思维(wei)方向。比(bi)如有些企业(ye)地处偏远,购物不(bu)方便,可以联(lian)系企业(ye)的物流,解决员工的购物需求(qiu)。网上(shang)(shang)下单(dan)后,会定(ding)时送到(dao)企业(ye),员工自己提。或(huo)者在办公楼内(nei)搭建上(shang)(shang)述(shu)“便利(li)店+虚拟超市”模式中的便利(li)店,介绍办公楼公司(si)所需的商品和(he)服务(wu),最后搭建办公楼购物平台。
小(xiao)跑科(ke)技(ji)通过10年的互联网(wang)开(kai)发(fa)经(jing)验,团队规模达到(dao)100人,专(zhuan)注于APP定制开(kai)发(fa)业(ye)务,是广州本(ben)地知(zhi)名的APP开(kai)发(fa)品牌(pai),获得央视《品牌(pai)强国(guo)》认(ren)证企(qi)业(ye)、国(guo)家高新技(ji)术认(ren)证企(qi)业(ye)、拥有30多项目软件开(kai)发(fa)著(zhu)作(zuo)权证书,与立白集(ji)团、美(mei)宜佳集(ji)团、万(wan)力(li)集(ji)团等知(zhi)名企(qi)业(ye)建立开(kai)发(fa)合作(zuo)关系。